Kyle Cooper - American Express Ads

Kyle Cooper - American Express

Prologue films (a company owned by Kyle Cooper) designs many famous television advertisements for some of the worlds biggest companies.
These can be found here: Prologue films best adverts


A client of Prologue films are American Express who turned over US$35 billion last year (2014) so are more than capable to afford Prologue's skills.

Before Prologue started American Express' adverts consisted primarily of the advert revolving around a particular character (usually a celebrity) but with no graphics or anything which involved with graphic design.
As soon as Prologue took over an instant difference with the adverts became obvious and graphic design became the main focus. Keeping the celebrity aspect (Matt Smith doing the voice overs) Prologue films managed to create adverts which have humor, innocence and quirkyness to them and are able to reach a wide target audience, which is their jobs, to reach the widest target audience possible - essentially selling their given product. The adverts by Prologue are cartoon designs.
My favourite of these adverts can be found here: American Express ad